165 - The Language of Business for Health Brands with Josh Campbell of Human Improvement

Josh Campbell of Human Improvement teaches us about the language of business. In This Episode: 02:00 - Brilliant birthday ideas 05:30 - Family entrepreneurship 09:00 - Epic Bars pivot 11:00 - The language of business 14:00 - Accounting made simple 17:00 - Pitching & sales 23:00 - Howard Schultz calling him crazy 26:30 - The power of branding to sell anything 30:30 - What is branding? 33:00 - Solving the wrong problem 35:00 - How to solve the right problem 40:00 - Getting feedback 45:00 - Using feedback to your advantage 47:30 - Finding product market fit 49:00 - Missionary vs mercenary 53:00 - Creating products people need 55:00 - Rapid fire questions 01:04:30 - Stop waiting for the perfect time ⁠The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get all links, resources, and show notes at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/165