166: Building an ABM Playbook
from GTM Made Simple Hosted by Sangram Vajre
Three knowledgeable guests share their experience with account based marketing at the 2017 Revenue Summit. Avi Bhatnagar, Julia Stead, and Bassem Hamdy talk about account based strategies that have worked for them, as well as the hiccups they have encountered using this marketing strategy.
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How long is this episode of GTM Made Simple?
This episode is 25 minutes long.
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This episode was published on August 27, 2019.
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