166: cybersecurity – what school marketers need to know

In this episode, Charlie, Rita and Jose talk about the impact of UK travel brand Thomas Cook entering administration, reminding school marketers of the importance of keeping a brand identity. In the Deep Dive, the hosts have a conversation about cybersecurity and how to appropriately navigate this new digital world. In the Question of the Week, they discuss the key factors to consider when choosing a CMS for your school's new website as well as the pros and cons of each platform. In the Rants and Raves segment, the trio explore the importance of cultural sensitivity when it comes to marketing overseas. Episode links: Thomas Cook enters compulsory liquidation as 11th-hour rescue talks fail https://www.thedrum.com/news/2019/09/23/thomas-cook-enters-compulsory-liquidation-11th-hour-rescue-talks-fail Melbourne Catholic girls school Presentation College Windsor to close in 2020 https://www.abc.net.au/news/2019-07-30/presentation-college-windsor-catholic-girls-school-to-close/11364188 The Great Hack | Official Trailer | Netflix https://www.youtube.com/watch?v=iX8GxLP1FHo TikTok: Record fine for video sharing app over children's data https://www.bbc.com/news/technology-47396767 FTC ruling sees Musical.ly (TikTok) fined $5.7M for violating children's privacy law, app updated with age gate https://techcrunch.com/2019/02/27/musical-ly-tiktok-fined-5-7m-by-ftc-for-violating-childrens-privacy-laws-will-update-app-with-age-gate/ The Hunting review – an electrically uncomfortable sexual minefield navigated with nuance https://www.theguardian.com/tv-and-radio/2019/aug/01/the-hunting-review-an-electrically-uncomfortable-sexual-minefield-navigated-with-nuance Importance of social media policies [podcast] https://www.imageseven.com.au/school-marketing-importance-of-social-media-policies-podcast/ Best CMS of 2019 https://www.techradar.com/au/news/best-cms-of-2018 Cultural sensitivity: How to market your brand to other cultures https://www.translatemedia.com/translation-blog/cultural-sensitivity-market-brand-cultures/