166: Do Not Offer Advertising On Your Site

What this episode covers

We have all come across them. Tourism based websites that feature an abundance of ads from other companies. I understand some smaller businesses may feel this might generate lots of ad revenue but in truth it does not. It also distracts your customers and makes them feel you are not putting their needs first or that you are not confident in your own product offering. Why have a customer land on your page, hoping they make a purchase, to then re-direct them off your site? You are massively harming your business so get rid of them and use that space to highlight your products.

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