166. How Jenna Kutcher Bought Back Her Time with Fractional CMO Jessica Shirra

Hey you wild women!  I'm so excited to introduce my next guest Jessica Shirra, a fractional CMO for high-growth DTC brands and advisor for aspiring fractional service providers. Jessica has collaborated with industry powerhouses like Jenna Kutcher and Lululemon, helping them create world-class marketing strategies and implementation plans. In this week's episode, we discuss what a fractional CMO is, how to hire and integrate one into your team, and why this role can be a game-changer for passing that sweet $1 million mark. Plus, we share some of the most common marketing pitfalls that businesses face - and how fractional CMOs can help you avoid them. In this episode, you will learn about: What a fractional CMO is How Jessica landed Jenna Kutcher as a client The surprising benefits of hiring a CMO Where to focus your marketing efforts as a small business The misconceptions around marketing and sales What it means to be a wild woman: Being authentically you and not being afraid to show up as yourself.  Mentions: Dan's Book: Buy Back Your Time ______________ Got a minute? I would love a review! ⭐⭐⭐⭐ Click here, scroll to the bottom, tap, and give me five stars. Then select "Write a Review." Make sure to highlight your favorite bits. Subscribe here. ______________  Connect with Jessica Shirra marketing.by.jess www.jessicashirra.com Connect with Renée Warren @renee_warren @we.wild.women www.wewildwomen.com