#166 – Mastercast: Values, CrossFit, and what makes a great marketing leader w/ Eddie Guevarra

What this episode covers

Consalia’s Head of Marketing Eddie Guevarra once again joins Phil on this week’s episode of The Sales Transformation Podcast, but this time he’s the one being interviewed!  That’s because Eddie has recently completed his Master’s in Sales Transformation – unusual for a marketer!  Together they discuss how Eddie took inspiration from his love of CrossFit, as well as Phil’s own Sales Mindsets, to examine the values that exceptional marketing leaders need to possess.  Highlights include:  [01:17] – There’s no textbook that can tell you how to be the kind of marketing leader you want to be [08:08] – CrossFit and leadership: more related than you might think [25:53] – Sometimes getting insights from interviews requires reading between the lines   Connect with Philip Squire on LinkedIn  Connect with Eddie Guevarra on LinkedIn  Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

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