#166: Micah Miller

Switching the entire direction of your company is scary, but it might be just what you need to give your company a spark. Logan is in the house today with Micah Miller. Micah started in 2003 with a bicycle and a push mower, mowing neighbors' lawns for money until he was able to build a lawn care and maintenance company. At just the beginning of last year, he decided that the 10% profit margin on the maintenance side just wasn't enough. Micah decided to put all of his eggs in one basket, sell his maintenance side, and go all-in on outdoor property enhancement. He knew this switch was going to be a process, and through the power of social media, he knows that his patience has paid off!   In this episode, we talk about… Micah's background and his journey to this point The differences between property maintenance and property enhancement People need to know that this is not an instant gratification process Change your clients life by the way they live How to properly present yourself on social media The more live content you push can be tied to your sales numbers Long-term client behavior vs. short-term client behavior Common goals need to be at the center of your team How much time you should be dedicating towards your content creation   Links to resources: Easton Outdoors Facebook: https://www.facebook.com/eastonoutdoorsllc/ Easton Outdoors Website: https://www.easton-outdoors.com/   Full Sail Marketing Facebook Join the Contractor Growth Network Facebook Group! Sign up for The Blueprint and learn the fundamentals of successful marketing, go to contractorgrowthnetwork.com