166 Miriam Schulman — Becoming an Artpreneur

Join our next BoldBrush LIVE! Webinar by signing up here:register.boldbrush.com/live-guestLearn the magic of marketing  with us here at BoldBrush!boldbrushshow.comGet over 50% off your first year on your artist website with FASO:FASO.com/podcast---For today's episode, we sat down with Miriam Schulman, a New York–based artist, author of the book Artpreneur, and host of The Inspiration Place podcast. Miriam left a Wall Street career after 9/11 and has since built a long-term, sustainable art business while coaching other artists on marketing and mindset. She explains how sales training at a gym gave her the “aha” moment that sales skills are transferable and can be used to successfully sell art. A core theme of her book Artpreneur is choosing to believe you are an artist, claiming that identity early and confidently rather than waiting for external permission. Miriam identifies common mistakes artists make, especially underpricing their work and assuming “cheaper is easier to sell,” arguing instead that higher prices signal trust, quality, and a better collector experience. She strongly advocates for email marketing over social media, detailing why email vastly outperforms Instagram in engagement and how artists should collect addresses and email weekly in a personal, story‑driven way. Finally, she recommends LinkedIn and YouTube (used thoughtfully and collector‑focused) as better long‑term platforms than Instagram, and closes by urging artists to “keep marching forward,” taking consistent steps rather than freezing in fear or blaming external circumstances.Get your free first chapter here!schulmanart.com/believe/Order Artpreneur here:artpreneurbook.comThe Inspiration Place Podcast:schulmanart.com/podcast/Episodes mentioned:The Inspiration Place Episode 342: How She Sells Art on YouTube ft. Aramis HamerThe Inspiration Place Episode 357: The Artist's Guide to Growing on Patreon ft. Aramis Hamer