# 166 - The TOP Producers Workshop: 10 Years In The Making

Now and then, you get the chance to pause, look back, and really take stock. And when that moment rolls around, it can be quietly powerful. That’s exactly what this episode is. A milestone. A moment. A celebration. This year marks 10 years of Farm Owners Academy, and I wanted to sit down with two people who’ve been there from the start — FOA founder Greg Johnsson and our CEO Sam Johnsson — and reflect not just on where we’ve come from, but where we’re going. In this one, we unpack the heart behind FOA, the thinking that shaped the Top Producers Program, and the impact it’s had on farming families across Australia and New Zealand. But more than that, we talk about what truly sets top producers apart — and why, now more than ever, mindset, business acumen, and strategic focus are the critical tools for leading through uncertainty. Because right now, volatility is the new normal. Climate, markets, costs — they’re all shifting. And that means farming families need a stronger compass and clearer tools than ever before. In this episode, we explore: How FOA began, the purpose behind its creation, and the real-world gaps it was built to fill The 9-step Top Producers Model — and how it’s helped thousands build more robust, profitable, and scalable farm businesses How top producers use entrepreneurial thinking to stay ahead in uncertain times The power of mindset — and how inner growth creates lasting, external transformation Real-life examples of families who’ve doubled their scale, renegotiated better finance, and gained strategic clarity — all within months So wherever you’re at — whether you’re in growth, in a rut, or somewhere in between — this episode is an invitation to step up, get clear, and take charge. Our last Top Producers 2-Day Workshop for the year is happening June 23rd and 24th in Melbourne (or online if you can’t be there in person). And I can tell you, it’s two days that could completely change the trajectory of your business. This is your chance to step out of the day-to-day and rebuild from the top down—with the same framework the top 20% of farmers are using to outperform, year after year. We’ll walk you through how to transform your thinking, optimise your business model, and propel your farm forward—with clarity, purpose, and a clear plan in hand. But here’s the truth: you’ve got to choose it. Because the best businesses don’t happen by chance—they’re built by people who make time to grow, who lean in when it’s hard, and who say yes when most would sit back. Get off the tools. Step out of the chaos. And create space to lead with purpose. 👉 Early bird tickets are available now — reserve your seat here! Greg, Sam — thank you for the wisdom, leadership, and heart you’ve poured into this community. And to every FOA member and listener — thank you for backing yourselves and walking this road with us. Here’s to the next 10. Jeremy Hutchings & the Farm Owners Academy Team