166 – The when and who of marketing

This episode is looking at who we think our idea WordPress clients might be and where we might find them. There's more to this subject than meets the eye! for a start, when are the people who we're trying to engage as clients actually receptive to our messages? It might not be at the times that you think are suitable. Perhaps they work late into the evening, or the team is dotted all over the globe? In terms of the who, this can be really hard - trying to work out exactly who we are going to target and therefore the kind of messages that they're likely to resonate with. Should we push towards word of mouth, or perhaps use social media channels to get some traction? What should those messages sound like, controversial, a debate, riding a common theme? It's all in the WP Builds podcast this week...