166: TIffani Bova - Growth IQ - Get Smarter About the Choices That Will Make or Break Your Business

Growing a business takes more than setting a plan and following it. Plans need to be monitored and analyzed to slow or eliminate becoming stagnate. You need to be ahead of where your business and clients are going to anticipate the next phase of growth. You don't want to be behind the curve and have to react to a downturn or slowdown. It is much harder to recover when you are reacting to something that has already happened. Wouldn't it be better if you could see the writing on the wall and possibly avoid it all together? Or better yet, create new markets or plumb the depths of your existing client base to exponentially grow your current market? My guest today has been helping businesses anticipate trends, grow their client base and understand their business through metrics every business owner or executive MUST to survive in these turbulent times for over twenty years. And now she has finally written a book to share the wisdom she has gained from helping others. On this episode Tiffani Bova shares the ten paths to growth and how you can combine and sequence them to keep your business moving forward and up. TIFFANI BOVA is the author of GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business and Global Customer Growth and Innovation Evangelist at Salesforce. Previously she was VP, Distinguished Analyst and Research Fellow, with Gartner. She has interviewed guests ranging from Dan Pink to Arianna Huffington on her "What's Next!" podcast and her insights have helped companies—Microsoft, Cisco, IBM, Oracle, SAP, Dell, and Amazon-AWS among them—expand their market share and grow their revenues. Tiffani is also a top Twitter influencer in customer experience, sales, AI, the future of work, cloud, and marketing with more than one million Twitter impressions per month, as well as over 150,000 LinkedIn views per month. She studied at The Wharton School and lives near Los Angeles.