166: Why You Should Put Your Podcast on YouTube - Podcast Marketing Series Pt 3

You grow your podcast audience by going where your audience is hanging out. YouTube is the second largest search engine the third most visited site after Google and Facebook. Not everyone knows how to listen to a podcast yet, but almost everyone knows how to go to YouTube to find a video that answers a question. Google owns YouTube, so you can apply some of the same principles of Google SEO to YouTube SEO. Listen to the previous episode in this series for SEO optimization tips.   YouTube Video Optimization Tips Use descriptive titles Create Playlists Add End Cards - tell the audience what you want them to do next Utilize the description space. Fully cover what you are talking about in the video Put the YouTube video on your website   Recommended Resources vidiq.com tubebuddy.com   Connect with Jennifer Denney https://elevatedmarketing.solutions/ https://twitter.com/elevatedmrktng https://www.linkedin.com/in/jenniferdenney/   Learn More about Podcasting and Connect with Jen Edds Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast. https://BrassyBroadcastingCo.as.me/?appointmentType=7983305   The Brass Tacks Free Podcasting Course http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class   The Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/   Subscribe to The Brassy Broadcast   Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14     Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/   Podcast Tutorials https://www.youtube.com/jeneddsbrassy