#167 - Beyond Amazon: Worauf es beim Verkauf auf mehreren Marktplätzen ankommt

In dieser Episode Vitamin A hat Mareike eine ganz besondere Gästin eingeladen: Andrea Engemann von der OnMaCon GmbH. Die Geschäftsführerin gibt spannende Einblicke über die aktuell relevantesten Marktplätze in Europa und ihre Amazon PPC Strategien. Außerdem hat sie einige Tipps im Gepäck, was du beachten musst, wenn du deine Produkte auf verschiedenen Marktplätzen anbietest.Alle Themen der Episode im Überblick: Intro (00:00 - 01:58) Das ist Andrea Engemann und OnMaCon (03:11)Das sind die aktuell relevantesten Marktplätze in Europa (05:48)Sind andere Marktplätze ähnlich wie Amazon aufgebaut? (08:20)Darum solltest du deine Produkte auf mehreren Marktplätzen anbieten (10:12)Welche Bedürfnisse und Anforderungen haben Anbietende an Marktplätze? (17:35)Welchen Stellenwert hat Amazon für OnMaCon? (20:57)Neue Kund:innen: Das sind die ersten Hebel für erfolgreiches Amazon PPC (22:18)Welche Strategien und Ziele verfolgt OnMaCon? (28:08)Mensch vs. Algorithmus: Kampagnen und CPCs manuell steuern oder automatisieren? (32:24)Updates auf den Marktplätzen verfolgen (36:21)Zusammenfassung und Fazit (40:25)Links & Ressourcen:Andrea Engemann auf LinkedInJobs bei OnMaConDer ultimative Amazon PPC Starter GuideFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 41 minutes long.

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This episode was published on August 30, 2023.

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