167: Define the purpose of your web page

What this episode covers

What should be an obvious is often overlooked. When you create a web page on your site did you really think about its main purpose? Too many don’t truly consider this and a page can become a dumping ground for lots of differing content. A web page should have one focus and one focus only. Is it to inform? To sign up to a Newsletter? Or to close sale? Try not to add too many call to actions to a page as all this will do is make your customers uncertain on where and what to do next.

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