#167: Email | Email Marketing Teardown: Best Practices in 2024 with Jay Schewedelson and Pierce Uijainwalla

Dave sits down with Knak Co-Founder & CEO Pierce Ujjainwalla, and SubjectLine.com Founder Jay Schwedelson, two experts in the B2B Email Marketing, for a one hour deep dive into what’s working in 2024.They cover:Subject line strategiesDesign do’s and don’tsWhat makes a truly great email in 2024This is a recording of an Exit Five Live session - to follow along with the examples, check out the deck here.Timestamps(00:00) - - Intro to Jay and Pierce (03:36) - - What Personalization Looks Like in 2024 (08:21) - - Using “Friendly Froms” to Increase Open Rates (12:34) - - How the Best Emails Are Designed (16:16) - - How Often Should You Send Emails? (17:20) - - Sending a Killer First Email (22:24) - - Your Reader Needs Context (24:09) - - Use First Person for Better Call-to-Action Buttons (27:07) - - How to Avoid Confusing Content (31:55) - - Why You Need To Focus On Building Trust (33:34) - - Writing for Engagement (41:10) - - Email Branding Trends in 2024 Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more