#167: Goal Achievement in the Buying Process with Dr. Anthony Salerno

Dr. Anthony Salerno shares with Jeff that your customer is purchasing as a goal activity. What does that mean to you as a sales professional? Sometimes we see our customers as indecisive when in fact, they may be overloaded with information and rather than make a wrong decision, will postpone the purchase.  Other times, it's because they're fearful of making the wrong decision because they lack confidence.   Knowing your customer makes all the difference and knowing that difference means you can help them reach their goal. ===================================== Get your sales question answered on The Buyer's Mind podcast! Email us at [email protected] or give us a call at (844) 547-4673 Extension 1.    Want more of Jeff Shore's advanced sales strategies? Visit www.JeffShore.com to download free sales tools & resources. Or come join the Jeff Shore Community on Facebook https://www.facebook.com/JeffShoreCommunity  =====================================