167 If You Write Copy Without Doing This, You're Insane episode artwork

EPISODE · Mar 14, 2025 · 22 MIN

167 If You Write Copy Without Doing This, You're Insane

from The Art of Selling Online Courses · host John Ainsworth

Send us Fan MailJoin me and our Funnel Strategy Lead Josip Belina as we break down why customer avatars are absolutely critical for anyone selling online courses.Most course creators think they understand their audience - but we've never met a client who didn't learn something surprising when they created a proper customer avatar. You'll discover why guessing what your audience wants is costing you sales, and how to use data-driven research to create messaging that makes prospects feel like you're "reading their diary."We cover everything from the biggest mistakes people make with customer avatars to the exact process we use to create them for our highest-performing clients. Whether you're struggling with conversion rates, product creation, or compelling copy, this episode reveals the foundation that makes everything else work.We have a module from our course that our clients go through first. This is normally only available to our paying clients, but if you'd like to get access to it then email me a promise that you'll actually do the work and create the customer avatar. And if you do then I'll give you access to that module for free. Email me on [email protected]

Send us Fan Mail Join me and our Funnel Strategy Lead Josip Belina as we break down why customer avatars are absolutely critical for anyone selling online courses. Most course creators think they understand their audience - but we've never met a client who didn't learn something surprising when they created a proper customer avatar. You'll discover why guessing what your audience wants is costing you sales, and how to use data-driven research to create messaging that makes prospects feel like...

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167 If You Write Copy Without Doing This, You're Insane

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This episode is 22 minutes long.

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This episode was published on March 14, 2025.

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Send us Fan MailJoin me and our Funnel Strategy Lead Josip Belina as we break down why customer avatars are absolutely critical for anyone selling online courses.Most course creators think they understand their audience - but we've never met a...

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