#167 — 💧☠️ Liquid Death and 3 stages of product

I read an article yesterday on how a water brand for partygoers called Liquid Death just raised $73 million 🤯. It got me thinking about all the upstarts that generate serious revenues with style and identity. I've talked about this idea previously and. I also think product categories go through three main stages before arriving at a place where it makes sense for style and that's when most of the solutions on the market are generally sufficiently good. Jamming on all of those ideas in this episode.  I also published this episode as an atomic essay which you can check out here.