167: List Building 101: Creating and Growing a Responsive Email Audience with Host Kendra Corman

Send us Fan MailUnlock the secrets to expanding your reach with robust email list strategies that stand the test of time. On the latest Imperfect Marketing Podcast, we delve into the art of cultivating a thriving subscriber base that's not only large but teeming with quality contacts. Topics covered in today's conversation include:The significance of intentional and thoughtful contact collectionCreating irresistible lead magnets tailored to your audience's needsMarketing strategies for promoting lead magnetsThe value of nurturing subscriber relationships through automated email sequencesThe analogy of email marketing to dating: building relationships graduallyAnalyzing open and click-through rates to refine messagingThe importance of list hygiene and removing inactive subscribersKendra stresses the importance of genuine relationship-building and high-quality content in creating a responsive email audience. She advises against taking shortcuts and underscores the long-term benefits of a well-managed email list. Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here