167: Marketers make good CEOs. Phil Rumbol

Want to know the essentials of branding in 30 minutes? In this special episode, Phil Rumbol walks us through the process of building and re-positioning brands. There is really no better person to ask for guidance on marketing and branding. Phil is a business leader, award winning marketing director, founder and CEO with a broad range of experience from startups to agencies to global brands. He has helped shape some of the world’s most iconic brands including Cadbury, Heineken and Stella Artois. Most recently, he was the CEO of iconic biscuit brand Bahlsen. Tune in to find out: 📌 What are the immutable principles behind a successful brand 💶 Why having a small marketing budget can be an advantage 🌵 The biggest marketing pitfalls 🥇 Why marketers make good CEOs Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 Phil’s book tipp: Byron Sharp, “How Brands Grow: What Marketers Don't Know”