167: Marketing Wine to Women + The Power of Storytelling

How did my love of stories as a child bring me to the world of publishing and podcasting? What is the problem with the way some wines are marketed toward women? Why am I so insanely passionate about the message I share in my upcoming memoir?   In this episode of the Unreserved Wine Talk podcast, I'm chatting with Bridget Albert and Julie Milroy on their excellent podcast called Served Up.   You can find the wines we discussed at https://www.nataliemaclean.com/winepicks.   Highlights How did my love of stories bring me to the world of podcasting? How did I go from writing for magazines to publishing my first book? What wine-insider stories will you read about in Red, White & Drunk All Over and Unquenchable? How did great white sharks end up featuring in one of my adventures with a winemaker? What was it like travelling to vineyards around the world with my young son? What are some of my favourite wine-adjacent memories with my son? What have I learned about myself while building my career in the wine industry? How is my upcoming memoir different from my previous books? Why is there a gap in wine marketing when it comes to women? What progress is the wine world making in being more inclusive for women? How can we as women help to move the industry forward? Why am I so passionate about the messages I share in my upcoming memoir? Why is it important for us to show the real and vulnerable aspects of our journeys?   Join me on Instagram, Facebook and YouTube Live Video   Join the live-stream video of this conversation on Wednesday at 7 pm eastern on Instagram Live Video, Facebook Live Video or YouTube Live Video.   I'll be jumping into the comments as we watch it together so that I can answer your questions in real-time.   I want to hear from you! What's your opinion of what we're discussing? What takeaways or tips do you love most from this chat? What questions do you have that we didn't answer?   Want to know when we go live? Add this to your calendar: https://www.addevent.com/calendar/CB262621   About Served Up Served Up, hosted by Bridget Albert and Julie Milroy, is a podcast for beverage professionals to advance their skills, customer experiences, and work environments. Bridget Albert is Southern Glazer's Wine & Spirits National Director of Education Beam Suntory and an advocate for upbeat education that makes an impact. Julie Milroy is Southern Glazer's Wine & Spirits Vice President of On-Premise and an innovative change leader, sales & marketing executive, career coach, educator and podcast co-host.     To learn more about the resources mentioned in this episode, visit https://www.nataliemaclean.com/167.