#167 | Paul Anspach, Anspach & Hobday

Every so often a beer comes along and things just click. A combination of brilliant branding, a brilliant brewery and, of course, a brilliant beverage are essential ingredients for a beer that resonates with the consumer. And with London Black, the 4.4% Nitro Porter from Anspach & Hobday, you’ve got just that. The brewery, founded by Paul Anspach & Jack Hobday back in 2013, has gone from strength to strength in recent years and much of that growth can be attributed to their flagship beer. London Black has fundamentally changed and redefined the brewery and business with approximately 70+% of their output the popular Nitro Porter. With that in mind, we invited brewery co-founder Paul to speak at our Brewers Lectures in Bristol last week. In his lecture, Paul outlined the importance of the brand and how crucial factors such as an authentic, believable story coupled with clear messaging have helped elevate the beer. He also explained how the team are striving to establish London Black as The beer of London and to forge the association between London and London Black such that for a beer drinker, any visit to the city would not be complete without a pint of London Black.  Image Credit: Anspach & Hobday