#167 | Rachel Dares | Public Relations That Works

PR agency founder Rachel Dares on two decades in public relations, journalism and media. Rachel Dares is the founder of Rachel Dares PR, an award-winning boutique agency recognized for delivering meaningful visibility and measurable results. With two decades of experience in public relations, media, journalism, marketing, events, and sponsorships, Rachel is known for her strategic approach and hands-on dedication to every project. She has led major publicity campaigns, coordinated sponsored events, and developed brand partnerships that strengthen awareness and connection. From national press placements to community-driven events, Rachel brings an authentic, results-focused approach to every campaign. She has represented a diverse range of changemakers, entrepreneurs, health and wellness advocates, medical and political figures, nonprofits, and consumer brands, helping them share their message with clarity and impact. Whether securing media coverage, building partnerships, or guiding high-impact campaigns, her work consistently drives engagement and measurable ROI. A former newscaster with degrees in Radio Broadcasting and Education (English major), Rachel blends her background in storytelling with deep expertise in communication and media. She continues to sharpen her skills through ongoing professional development, including recent certifications in Media Relations, Public Affairs, Grant Writing, and Mastering Communications and Public Speaking Skills. She has written for Medium, Kivo Daily, NewsBreak, USA Wire, and Fierce & Fearless Magazine, and previously served as Content Coordinator for Talega Life Magazine. Known for her editorial insight and strategic execution, Rachel is a trusted partner to clients seeking to grow their influence and make a lasting impact. In addition to leading client campaigns, Rachel mentors emerging publicists through her internship program in partnership with California State University, Long Beach, offering hands-on experience in real-world public relations. To learn more about Rachel: https://www.racheldarespr.com Chapters 0:00 Welcome Rachel Dares 5:03 Theatre, speeches and school 7:35 Taiwan's Filipino roots 10:07 Arriving in the US with $100 12:40 The OJ Simpson verdict 15:13 The packaging business 20:16 How fast time passes 22:48 Learning before the internet 25:22 Pitching Passion-Driven TV 27:55 Co-hosting with her professor 30:30 When the red light goes on 33:03 Early mornings in radio 35:37 Learning to read a prompter 38:09 Her first big-name clients 40:43 Finding a direction 43:16 Loving Southern California 45:46 AI and public relations 48:22 A two-day workshop 50:53 Showing clients in the best light 53:25 Audits and media packs 55:57 Bringing personalities together 58:28 Going beyond expectations 1:01:00 Pitching every day 1:03:36 Getting comfortable with media 1:06:08 Businesses with no social media 1:08:40 Filmmakers and healthcare clients 1:11:15 Holding an audience for two hours 1:13:46 The rise of the influencer 1:16:22 Support after the workshop 1:18:52 Knowing when something isn't working 1:21:27 AI helping medical technicians The Ryan Pyle Podcast is ad-free by choice. If you enjoy these conversations, you can buy me a coffee: https://buymeacoffee.com/ryanpyle Ryan's TV series are streaming around the world. Follow the Podcast X: https://x.com/RyanPylePodcast Facebook: https://facebook.com/ryanpylepodcast Follow Ryan Pyle YouTube: https://youtube.com/@ryanjpyle Instagram: https://instagram.com/ryanpyle X: https://x.com/RyanPyle Facebook: https://facebook.com/ryanpyle https://www.ryanpyle.com