#167 Robbie Carter - King of Your Niche

Daniel catches up with Robbie Carter, Owner and Director of Elec Comm Group. Ready to take a leap from his employment as a sparky, Robbie started his business with a van, two jobs, and borrowed resources. After seeking business coaching, he transformed his company, now managing 15 full-time staff and overseeing a daily workforce of 40. His recent achievement includes completing a major project of 90 LED upgrades for the Department of Education in NSW. Daniel and Robbie discuss how finding a small niche in your industry can accelerate your career, the challenges of dealing with imposter syndrome and Robbie's recipe for a 100% staff retention culture.