167: The Commoditization of Architectural Services with Enoch Sears & Rion Willard

Are architectural services commoditized? Here's the problem: it isn't uncommon for clients to undervalue architectural services, to undervalue what it is that we do. And when they don't value it, they don't want to pay for it. This leads to a race to the bottom and unrealistic and hard to meet expectations of clients. Today I'm joined by Rion Willard. After training at London's Bartlett School of Architecture and a successful career as an architect, Rion Willard joined the Business of Architecture team.  Rion is the Director of Consulting and Business Transformation here at Business of Architecture. In this episode, you'll discover 3 reasons why architectural services get commoditized, and what you can do to prevent it so you are respected and compensated for your creative work. THIS WEEK'S RESOURCES Access your free training at http://SmartPracticeMethod.com/ If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call