168. Building a Winning Brand: College Sports Fashion and Business Growth

Join Nick Constantino on The Marketing MadMen podcast as he sits down with Shena Simmons, CEO of Stewart Simmons. Discover how Shena transitioned from corporate finance to creating stylish, game-day apparel for women. This episode dives into brand growth, market challenges, and the future of women's sports fashion. 🎧📈🏈 Key Takeaways The importance of understanding school traditions and cultures in product development. Strategies for expanding a niche brand across multiple sports and universities. Managing inventory and licensing complexities in the collegiate market. The rise of women's sports and its impact on the apparel industry. Balancing work-life priorities while building a successful brand. Shena Simmons, Stewart Simmons, College Sports Apparel, Women's Sports Fashion, Brand Growth, Collegiate Licensing, Game Day Apparel, Work-Life Balance, Sports Merchandise  patreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.