168: How to lead score and lead grade marketing leads (with Casey Cheshire)

Author and lead generation expert Casey Cheshire joined me on this episode and shared how you can correctly score and grade leads that come through your system. First of all you need to look at whether the lead is interested in you and then you need to look at whether or not you even want them as a customer. Very interesting topic. I hope you enjoy the show. You can also check out Casey’s book here: https://amzn.to/2Z0Aota