168: Lessons in Getting VERY Niched Down, Customer Delight, and B2B Course Marketing (Featuring Neil Benson)

Today I have the pleasure of sitting down to chat with podcast listener and super-niche course creator Neil Benson. Neil shares about his corporate background, how he became a course creator, his experience with B2B marketing, and why he uses LEGO to explain very complex concepts within his niche. We also discuss how Neil measures success and what 2021 holds for his course. Enjoy! “First of all, go for it. A lot of the hang-ups that people have are just about getting started, getting that first course out there.” - Neil Benson In This Episode, We Talked About: (0:53) Good news and bad news (1:06) Recording courses (5:54) What’s going on with David? (6:36) Camera chat (9:50) What does David’s true crime story have to do with online courses? (12:16) More about today’s guest, Neil Benson (14:03) Welcoming Neil and talking about Neil’s niche (16:20) How did Neil end up with an online course? (20:30) Obstacles and Shiny Object Syndrome (23:44) Using LinkedIn as a traffic source (26:33) Where did the brand name Customery come from? (27:52) What’s the deal with the LEGOs? (31:47) Neil’s take on New Zenler (33:14) Using Bonjoro (37:07) Where does Deadline Funnel come in? (44:36) B2B or B2C (47:58) Neil’s student experience (50:42) How does Neil measure student success? (52:09) Neil’s Why (54:25) So, what’s the accent, Neil? (56:14) Neil’s podcast (58:28) Neil’s advice to new course creators (59:31) What does 2021 look like for Neil and his courses? (1:00:42) My advice for Neil (1:05:44) David breaks down SCRUM vs. Waterfall (1:10:00) My project manager past (1:11:28) David’s experience with Waterfall and what he plans to do going forward with his course (1:12:28) The benefit of using a beta group (1:13:20) Putting yourself out there (1:18:46) The big vein in David’s forehead (1:21:04) My favorite joke (1:22:22) Using Bonjoro as part of the sales funnel (1:25:48) Do couples talk to each other about buying decisions? (1:28:52) Gift giving as part of online courses (1:30:06) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Show.   Links Offers and Tools: Bonjoro Free Trial ClickFunnels Free Trial Guest Links: Neil’s website Resources and Recommendations: Parrot Padcaster Canon T6i Canon T7i Sigma Prime Lenses Nifty 50 Lens Sporty’s Private Pilot Learn To Fly Courses Outside Article on The Barefoot Bandit Barefoot Bandit: The True Story of Colton Harris-Moore, New American Outlaw Amy Porterfield’s Digital Marketing Academy Bryan Harris’s Growth University LinkedIn LEGO The 5 Love Languages New Zenler Zapier CovertKit Deadline Funnel Smart Passive Income Double Your Freelancing Amazing Apps Upwork Big Brothers Big Sisters of America Episode 110 Episode 111 Episode 152 Episode 161 The 4-Hour Work Week Jacques’ Courses: Piano in 21 Days David’s Courses: Wellness Program Expert