#168 - Lojas Avenida: a varejista de moda na contramão do...

What this episode covers

Enquanto a maior parte das varejistas brasileiras busca reduzir seu parque de lojas e investir na operação online, o Grupo Avenida, dono da Lojas Avenida, faz o caminho contrário: encerra a operação online e foca na abertura de novas lojas físicas. A varejista foi fundada por Ailton Caseli, na década de 1970 em Cuiabá, no Mato Grosso. Desde então, passou por muitas transformações. Até de nome já mudou. Quando as primeiras lojas foram inauguradas, o nome era Maracanã dos Tecidos. Outras lojas foram abertas com o nome Tecelagem Avenida. Toda a história da companhia que, no mês passado, abriu a sua primera unidade em São Paulo, em Carapicuiba e tem a previsão de inaugurar mais 30 unidades pelo país até o fim do ano é o tema do episódio desta semana. E quem conta a história da companhia é o Rodrigo Caseli, atual CEO da empresa, filho do fundador, e o convidado de hoje do videocast e podcast Do Zero ao Topo.Livros recomendados pelo Rodrigo Caseli: Empresas feitas para durar, de Jim Collins, Dobre seus lucros, de Robert Fifer, Casamento blindado, de Cristiane Cardoso e Renato Cardoso, Todos os caminhos levam a Roma, de Scott e Kimberly Hahn, e o Preço a pagar, de Joseph Fadelle, e Manhãs milagrosas, de Hal Elrod.Conheça nossos outros episódios: https://www.infomoney.com.br/negocios/a-historia-das-maiores-empresas-do-brasil-esta-no-podcast-do-zero-ao-topo/Assine a NEWSLETTER do IM Business, e receba os novos episódios e notícias sobre negócios em: https://www.infomoney.com.br/business/infomoney-lanca-im-business-seu-canal-de-noticias-sobre-negocios/Inscreva-se no nosso YOUTUBE: https://www.youtube.com/@infomoneybusiness/videosSiga nosso INSTAGRAM: https://www.instagram.com/infomoneybusiness/Nosso TWITTER: https://twitter.com/_imbusiness

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This episode is 1 hour and 13 minutes long.

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This episode was published on October 11, 2023.

What is this episode about?

Enquanto a maior parte das varejistas brasileiras busca reduzir seu parque de lojas e investir na operação online, o Grupo Avenida, dono da Lojas Avenida, faz o caminho contrário: encerra a operação online e foca na abertura de novas lojas físicas....

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