EPISODE · Nov 9, 2023 · 39 MIN
168: Magnus Johnsson, Virginia Commonwealth University
from RAISE Podcast
With 30 years of fundraising experience, Magnus Johnsson has led fundraising in large non-profits and presently works at Virginia Commonwealth University (VCU). He was appointed in 2015 as senior associate vice president of presidential and university philanthropy. In this role he strategically leads the university’s development efforts in principal giving, presidential engagement, planned giving, corporate and foundation relations, and regional major gifts.Serving on the senior leadership team of VCU’s $841M Make It Real Campaign the effort achieved more than 112% of its $750M goal when it concluded in 2020 with 113,000 donors participating, including 73,000 first time donors. Previously he served as the executive director of external relations and development for the university’s school of education. During Magnus’s tenure at VCU he has notably seen the development program evolve from decentralized to hybrid and just recently to one that is now fully centralized.As an undergrad student at James Madison University pursuing a degree in public administration and nonprofit management he received his first exposure to fundraising during a summer internship preceding his senior year. An early mentor urged Magnus to apply for his first fundraising job shortly after graduation. Prior to joining VCU in 2007 spent the early part of his career building fundraising programs and gaining early leadership and managerial experience at United Methodist Family Services and the United Way of Greater Richmond & Petersburg. In 2010 he completed a Master in Public Administration from VCU.Magnus is engaged in his community serving on the board of Home Again, a homeless services agency in the Richmond area focused on rapid rehousing. Living in Richmond’s historic Fan District in walking distance from the VCU campus, Magnus enjoys tennis, building his ever-growing vinyl music collection, and any and all travel, including annual visits to his family in Finland.
What this episode covers
Magnus Johnsson has devoted his entire career to the Richmond, Virginia community. He has seen his city's ups and downs through a variety of lenses, having served in health care, foster care, and faith-based non-profits. His Richmond connections run broad and deep, and he has excellent insight on what drives local donors to give – and to which orgs. Magnus reflects on the value of “sticking it out” at an organization and having the patience to build relationships that withstand the test of time. He talks about the benefits of administrative stability and leadership tenure, too, and the beauty of working with a president who is willing and eager to meet with hundreds of donors each year. Also on this episode: the tension between the short game and the long game of fundraising. Advice for inheriting a largely uncultivated portfolio. And tips on life from the “happiest country in the world.” Tune in!
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168: Magnus Johnsson, Virginia Commonwealth University
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