168: Mike Testa • Transforming a Government Town to a Fun Town

Sacramento is a city that had traditionally looked to meetings and conventions as its target market; after all, it is the State Capital. But Visit Sacramento CEO Mike Testa saw that as a one-trick pony approach. In this conversation on DMOU, you’ll hear Mike’s take on building a leisure brand based on culinary excellence and major magnet events that have transformed Sacramento’s image as a government town. It’s a very cool conversation. Join us.