#168 Roy El-Hachem - Creating Positive Outrage

Daniel catches up with Roy El Hachem, Co-Founder of Piccolo Me. Piccolo Me is an "easy-going, delicious and fun" cafe franchise, with a focus on continuously creating innovative food and beverage options for their customers. Since founding the business in 2012 with his brother Charlie, Roy has grown Piccolo Me to over 35 locations, being featured in publications such as Cosmopolitan, Grazia and Daily Mail. On this episode, Daniel and Roy delve into the fascinating world of hospitality and building a brand that turns customers into fans. They discuss Roy's early immersion in the industry, the transition of Piccolo Me from a humble espresso bar to a thriving franchise, the ups and downs of working in a family business and more.   To stay up to date with 'Catching up with CUB' and receive exclusive content on each episode, subscribe here. Follow CUB on Instagram and LinkedIn.