#168: Singleness of Purpose

Success demands singleness of purpose. ~ Vince Lombardi, arguably the greatest football coach of all time Extraordinarily successful people, companies, and teams always have one product/service/idea they're most known for or that makes them the most money. They may have other important things too, but only one of them is the most important. Having clarity on a single purpose — especially one that combines your top passion and skill — is the simplest and smartest thing you can do to propel yourself toward the success you want. This principle shows up consistently in the lives of successful people and companies because it's a fundamental truth. It is those who concentrate on but one thing at a time who advance in this world. ~ Og Mandino Technological innovations, cultural shifts, and competitive forces often require that your ONE Thing evolve or transform. The most successful leaders and organizations are always asking, "What's our ONE Thing?" If you don't currently know what your ONE Thing is, then your ONE Thing is to find out. And as a leader, you need to engage your team to find out, get clear, and stay focused. In this episode, Jesse shares what he's learned from chapter 3 of the book The ONE Thing and provides examples of applying the lessons.