#168: The Power of Your Google Business Card: Mastering Your Personal Brand on Google | Jason Barnard

In this insightful episode of the Play Big Faster Podcast, host Scherrie L. Prince talks with Jason Barnard, CEO of CaliCube, about the critical importance of managing your personal brand on Google. Transitioning from a voice actor to an SEO expert, Jason underscores the necessity of controlling your digital footprint and offers actionable advice on how to optimize online content for Google's algorithms. He discusses the value of a personal website, strategies for platform consistency, and the significance of Google's knowledge panel in establishing a credible online presence. Jason also covers the role of AI in personal branding and provides practical resources through CaliCube to aid individuals and businesses in enhancing their digital visibility. Tune in to discover how to treat Google as your digital business card, boost conversion rates, and effectively present your professional expertise to potential clients.   // TIMESTAMPS 00:00 Introduction: The Importance of Your Google Business Card 00:18 Welcome to the Play Big Faster Podcast 00:36 Meet Our Guest: Jason Barnard 01:30 The Journey from Voice Actor to SEO Specialist 02:41 Understanding SEO and Your Digital Footprint 04:39 The Role of Your Website in SEO 06:12 Onsite vs. Offsite SEO: A Balanced Approach 07:38 Educating the Algorithm: Consistency is Key 08:42 The Importance of Consistency Across Platforms 09:08 Adapting Content for Different Platforms 10:27 Measuring Success and Google Rankings 11:50 The Timeline for Building Trust with Google 14:07 Google's Relationship with YouTube and Other Platforms  15:43 Starting with CaliCube: Free Resources and Services 16:05 The Future of Personal Branding in the Age of AI  17:29 Final Advice for Entrepreneurs and Small Businesses