168. The Story Is Getting Written Either Way

Who is writing your story? Whether you choose to write it or not, the story of your hotel is already being written. Every decision you make, from every hire, every price you approve, every conflict you avoid, to every partnership you sign, is a sentence on the page of your next chapter. The only question is whether you're holding the pen, or letting the story happen to you. Most boutique hotel owners let their story get written for them. They delegate the writing of their story either by the brand agency, by their past, or by whatever's easiest to explain.  In today’s episode, I talk about narrating, about writing your story on purpose, while you build, before there's any proof it'll work.  Because as I said, the story is being written either way. The only question is whether you're holding the pen.  Meryanne Loum-Martin understood that. Building Jnane Tamsna in Marrakech, she wrote her story as it unfolded, declaring in her own words that she wanted her place, her boutique hotel, to become the visible home of Black excellence in North Africa.  She wrote it down before it was that visible home of Black excellence in North Africa. Then she built exactly that. In this episode, you'll learn: 1.- Why your story is being written whether you pick up the pen or not, and what it costs to let someone else write it for you. 2.- Why writing your story intentionally is what keeps you anchored to your vision when the day-to-day stops looking like the dream 3.- The three things that stop boutique hotel owners from writing their own story: handing the pen to a branding agency, borrowing the story from the past, and waiting for proof before writing a word  By the end of the episode, you'll know why the story only you can tell is already being written around you, and how to pick up the pen and write it on purpose, before the world writes it for you.