168. The WORST way to get SMMA meetings (AVOID)

One of the worst ways to get meetings is to buy false publications. This is where you pay to get featured in various media outlets to make it look like you have achieved a lot, when in fact you have achieved nothing. Whilst in theory it sounds good because it LOOKS like you have credibility by being featured in these publications, when in reality, all it takes is a bit of digging to uncover that whatever article has been posted about you has no substance whatsoever. As a result, paying for publications then does more harm than good as it damages your reputation a LOT, making it hard for people to trust you & what you have to say. That is why you want to focus on actually BEING good rather than paying to LOOK good. Have a great offer, a great service & a great acquisition system; these are the things that will actually generate you meetings on a consistent basis - not some falsified claims plastered across various media outlets. In this podcast, I dig deeper into the world of paid publications & why you should avoid it at all costs. I hope you find it helpful. If you do, consider subscribing :)Thanks,Charlie