168: Tom Miller, sales leader and author of Call Your Shots - knowing your value

Tom Miller is a multi-time cybersecurity sales leader and currently the Chief Gravity Officer at Human Security.  Along the way he has learned a lot about what it takes to bring a product to market successfully.In this episode you will learn:Why value is ephemeralThe 3 types of value (2 of which are often ignored)Using Tiger Woods to understand the layers of valueThe traps that many companies fall into when it comes to understanding their valueOne thing we can learn from Michaelangelo to do with undercovering valueTom’s book, “Call Your Shots” is available on Amazon Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.