168. VICKEN ARSLANIAN (COMMODITY) ~ Niche is a Mindset, oh and, ORRIS IS BACK!

HAPPY FRAGRANCE WEEK! Enjoy a catch-up with past guest, Vicken Arslanian. As CEO of three flourishing fragrance companies—Europerfumes (the leading US niche perfume distributor), Twisted Lily, and Commodity—Vicken is, bar none, one of the most interesting, successful, and busiest(!) leaders in the industry. Today, he's back with brand-new pipin' hot takes, personal family stories, and of course, the news we've been waiting on for three years to hear: COMMODITY ORRIS IS BACK (for now). NOW-APR 8, buy Commodity Orris:https://commodityfragrances.com/pages/coming-soon-editionsFRAGS MENTIONED:Essential Parfums, Estee Lauder Pleasures, Le Labo Another 13, Escentric Molecules, Mugler Angel, Commodity Milk, Tom Ford, Commodity Orris, YSL Rive Gauche, JHAG, Thompson Ferrier, Rigaud Candles, Commodity Juice, Issey Miyake L'Eau D’Issey LISTEN TO VICKEN’S 1st EP: rb.gy/6tb3cpFOLLOW: @commodityUnfortunately tix for the Orris event are now sold out. To be the first to know about future events, subscribe below:perfumeroom.substack.com