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168. What Happens When We Teach AI to Smell? episode artwork

EPISODE · Jul 16, 2026 · 29 MIN

168. What Happens When We Teach AI to Smell?

from Create Tomorrow, The WGSN Podcast · host WGSN

Join host Cassandra Napoli and Osmo founder and CEO Alex Wiltschko as they uncover how AI-driven olfactory technology is transforming scent creation, sensory storytelling and personal memory re-creation. From translating concepts into scents digitally and making it programmable to personalising scents to connect with consumers emotionally, Alex explores how olfactory intelligence can deepen brand resonance and communicate more intimately with scent as the emerging language for culture. 

Episode metadata supplied by the publisher feed · Published Jul 16, 2026

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168. What Happens When We Teach AI to Smell?

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