168 - Where does stakeholder misalignment really start?

What if the real reason your deal is stuck… isn't the customer?  In this episode, Ricky and Paul challenge a common assumption in sales: that stakeholder mapping is only about the external buying group. In reality, misalignment often starts internally.  We explore why progress slows when:  Internal agendas aren't understood  Assumptions replace real relationships  Stakeholder mapping is done superficially — or not at all  You'll see how effective stakeholder mapping goes beyond boxes on a slide and becomes a strategic alignment tool.