EPISODE · Jun 17, 2024 · 32 MIN
1684: The Power of Instinct in Business, Work and Life
from So Money with Farnoosh Torabi
Whether you're an entrepreneur or not, retired or at the beginning of your career, most of us have personal brands. We're trying to push something forward, and much of what we've been taught about connecting with our audience and winning them over is not what *actually* works. Guest Leslie Zane is an award-winning marketer, TEDx speaker, and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Her new book, The Power of Instinct, challenges conventional wisdom in business and brand building and teaches how the key to a brand's success is tapping into the unconscious mind. Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
Whether you're an entrepreneur or not, retired or at the beginning of your career, most of us have personal brands. We're trying to push something forward, and much of what we've been taught about connecting with our audience and winning them over is not what *actually* works. Guest Leslie Zane is an award-winning marketer, TEDx speaker, and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Her new book, The Power of Instinct, challenges conventional wisdom in business and brand building and teaches how the key to a brand's success is tapping into the unconscious mind. Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open! Hosted on Acast. See acast.com/privacy for more information.
NOW PLAYING
1684: The Power of Instinct in Business, Work and Life
No transcript for this episode yet
Similar Episodes
Mar 26, 2026 ·1m
Jan 2, 2026 ·47m
Dec 21, 2025 ·46m