#169 | Ann Obenchain, Brewers Association

Next month the Craft Brewers Conference and BrewExpo America takes place in Indianapolis. From April 28th to 1st May, America’s largest gathering for the beverage alcohol industry will bring together countless figures from across the drinks sectors. And for Ann Obenchain, she lovingly likens it to a ‘taproom on steroids’. Because as we all know, such events are the perfect opportunity to learn, and to reconnect. Ann Obenchain is the vice president of marketing and communications for the Brewers Association. Here she develops and leads the strategic direction of the association’s marketing and communications activities, and serves as spokesperson with the media for events, including the Great American Beer Festival, Craft Brewers Conference & BrewExpo America, World Beer Cup, and Homebrew Con. In this podcast, we discuss that a time why it is more important than ever to engage with our consumers, our peers and the wider industry. The latest trends taking hold across the USA, why diversification remains key and by taking a little time out of our taprooms, events such as CBC and BrewExpo America represent the perfect opportunity to partake in a taproom environment of a different kind.