169: Don’t Be The Ass in Assume

Episode 169 of the The Digital Tourism Show podcast, hosted by Chris Torres, titled "169: Don’t Be The Ass in Assume" was published on February 15, 2018 and runs 0 minutes.

February 15, 2018 ·0m · The Digital Tourism Show

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Summary

Never assume your customers know who you are, what you do or what you offer when they arrive on your website. Your website content must be clear, concise and written in a style as if talking to someone, in plain English, for the first time. Always use the AIDA method when writing your content. Attention, Interest, Desire and Action. It must be persuasive and compelling enough to encourage them to continue their journey through your buying process.

Episode Description

DigiTourShow #169

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