169 FloSports CEO Mark Floreani: Building a Platform for 55,000+ Live Events Since 2006

Mark Floreani started FloSports in 2006 with his brother, a van, a camera, and a belief that sports like wrestling and track deserved more coverage.Twenty years later, FloSports has grown into a major sports streaming platform with more than 400 employees, covering 25+ sports and streaming roughly 55,000 live events around the world each year.Mark joined the Sports Business Leaders Podcast to talk about building FloSports, how the internet changed the economics of underserved sports, and why streaming has created new opportunities for emerging leagues and D2 and D3 college athletics. We also discussed FloSports’ expansion onto platforms like Amazon Prime, how AI is changing sports production, and what Mark has learned about building successful partnerships over two decades in the industry.For companies trying to break into sports, Mark also shares a simple lesson from FloSports’ growth: understand what your partners actually need, execute, and think long term.