169. Focus Wins: The Hidden CPG Growth Advantage

169. If you feel overwhelmed, distracted, and stuck reacting instead of leading, your brand will stall—and that costs you shelf space and sales. The difference between brands that scale and brands that struggle isn't better software or bigger budgets. It's focus. In this episode, I break down how laser focus becomes your sustainable competitive advantage in CPG. You'll learn why canned POS reports mask real growth opportunities, how competing on velocity alone sabotages your margins, and why understanding contribution and market basket impact gives you leverage with retailers. I also explain how reading your own data—rather than outsourcing your strategy—helps you make smarter trade decisions, train your sales team more effectively, and outmaneuver bigger brands with deeper pockets. This is about owning your strategy, mastering your insights, and eliminating distractions that drain your runway. Download the free episode guide to help you get your brand onto more store shelves, and go back to earlier episodes to deepen your category management and trade marketing strategy. Get instant access on the show webpage: RetailSolved.com/session169