169: How to Transition from a Single Author Blog to Multi Author Blog

Transitioning From Single Author Blog to Multi Author Blog In today’s lesson, I want to talk about hiring writers for your blog. In order to do so, I want to share a case study of how I took my own photography blog from a single author blog, publishing 3 posts a week, to a blog that now has around 50 writers, and I don’t write anything. Most bloggers start out blogging as single author blogs and many remain that way. Even so, I’m regularly asked by bloggers how to add new writers to their blog without putting off their readers. So in today’s episode, I want to share a few reasons why a multi-author blog might be worth considering, and I want to share the 3 stages I went through to make the transition from single author blog to having a paid team of regular writers. Listen to this episode in the player above or here on iTunes. Some of the topics discussed today include: How I found my first guest writers Where I currently find new writers How I transitioned from relying upon guest posters to having a writing team How I took readers on that journey So if you’ve ever wondered if you should consider adding new voices to your blog - this is for you. Further Resources on Strategic Blogging Combined with Blogging from the Heart Create 10 Blog Post Ideas for your Blog ProBlogger Job Board Full Transcript Expand to view full transcript Compress to smaller transcript view Hi there and welcome to episode 169 of the ProBlogger podcast. My name is Darren Rowse, and I’m the blogger behind ProBlogger.com - a blog, podcast, event, job board, and a series of eBooks all designed to help you as a blogger to grow your audience to create great content, to build your readership, and to ultimately make money from your blog, if that is your goal. You can find today’s shownotes over at problogger.com/podcast/169, and you can learn more about ProBlogger, the brand, and all the things that we do at ProBlogger.com. Now in today’s lesson, I want to talk to you about hiring writers for your blog. To do so, I want to share a case study of how I took my own photography blog, Digital Photography School,  from being a single-author blog, where I published three posts a week, to a blog that now has around 50 writers and an editor working for me, in which we now publish 14 posts a week, and I don’t write a single one of them. Most bloggers start out blogging as a single-author blog, and most probably remain that way. That’s totally fine, but I am regularly asked by bloggers if they should add new writers, and if they should, how to actually find those writers, without actually putting off their readers and disillusioning their readers. That’s what I want to talk about in today’s episode. I want to share a few reasons why a multi-author blog might be worth considering, some of the costs of doing it, but I also want to share the three stages I went through to transition from being that single-author blog to having a paid team of writers. I want to talk about how I found my first guest writers and share some techniques in getting some user-generated content, content that you don’t have to pay for, at least not in financial terms. I want to talk a little bit about where I find my new paid writers, and I want to talk a little bit about that transition from single-author blog to multi-author blog and how I took my readers on that journey. So if you’ve been wondering about whether you should add new authors to your blog, this is the episode for you. You can find today’s shownotes, where I will have some further reading, and there’s a full transcript of what I have a feeling might be a slightly lengthy show. There’s a lot of information I want to take you through. You can find those shownotes at problogger.com/podcast/169. Grab a drink perhaps because this is gonna be a meaty episode.