169 活捉主理人 | 一个抖音号，撑起一间村咖的风景

消费者的决策链路在发生变化，从找菜系，找口味，到被内容和体验种草。内容已经成为激发需求和消费决策的重要媒介。【本期节目内容】00:35 直播平台带来既轻又快的倍速消费06:10 不同时代的金曲里，有不同的咖啡09:33 最上头的那杯咖啡15:33 年轻人群的咖啡消费行为洞察21:30 “村咖”是如何从无到有的26:46 抖音上的生意经31:32 消费者最爱什么团购42:06 给心有“咖啡店梦想”的朋友来点建议【本期鸣谢】感谢听友所在企业抖音生活服务对本期节目的支持，感谢柒涧餐厅主理人紫琳的分享，祝福收听节目的商家朋友的生意都能再上一个新台阶！【本期主播介绍】Neo曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话，很有意思Renee消费者行为研究者「消费新知」天团首席女主播数据和开蚌都可以看很久很久

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169 活捉主理人 | 一个抖音号，撑起一间村咖的风景

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