#169: Inside Exit Five | Behind the Scenes of Our Content Strategy and How We’re Building the Team

Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.Dave and Danielle cover:How to hire a “Head of Content” and what mistakes to avoidBehind the scenes of how ExitFive repurposes content (like this podcast!)The fun challenges of going from a solopreneur to team of fiveTimestamps(00:00) - - Intro to Danielle (04:21) - - Why we hired a Head of Content at ExitFive (07:31) - - How we write our newsletter (10:53) - - Content repurposing at ExitFive (16:04) - - Why you should repeat yourself as a marketer (21:01) - - How to create a culture where everyone can do their best work (23:58) - - Why your team needs a vision to work towards (28:51) - - Balancing Structure and Flexibility Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more