EPISODE · Nov 18, 2025 · 19 MIN
169. Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?
from Small Business Savvy | Web Design, Systems, and Marketing · host Kristen Doyle, TPT seller, SEO coach, and web designer
You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert. Using real-world examples, I break down the strategic elements every homepage needs, from clear navigation and compelling headlines to calls to action and social proof, to turn browsers into buyers. I also highlight common mistakes business owners make when aesthetics outweigh strategy and share a quick-check framework to ensure your homepage passes the three-second test!02:14 – Real-life restaurant website mistakes and missed opportunities05:51 – Identifying your homepage’s primary purpose for maximum impact07:20 – Crafting clear navigation and messaging for your ideal customer 10:33 - Common homepage mistakes to avoid (and what to do instead)15:54 – What you can do today to improve your homepageLinks & Resources:Watch this episode on YouTubeFollow me on Instagram @kristendoyle.co Check out my Everything Page: a one-stop shop for savvy selling!The Savvy Seller CollectiveJoin my private Facebook community: Savvy Teacher SellersMore resources for growing your TPT businessRate & review The Savvy Teacher Seller on Apple PodcastsShow Notes: https://kristendoyle.co/episode169 Send us a text! (If you'd like a reply, please share your # in the message)Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care. Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplanLearn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/
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What this episode covers
You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert. Using real-world examples, I break down the strategic elements every homepage needs, from clear navigation and compelling headlines to calls to action and social proof, to turn browsers into buyers. I also highlight common mistakes business owners make...
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169. Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?
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