#169 Justin Marcucci: Scaling Digital Engineering from Founder to President of Apexon

Justin Marcucci is President of Apexon, a digital engineering services firm backed by Goldman Sachs and Everstone Capital, where he leads the global commercial organization. In this PreVetted Podcast episode, Justin Marcucci traces a rare path through digital engineering, founder, design-led operator, and executive at scale, and what it actually takes to build and lead teams that own outcomes.Justin started and ran Nickelfish, an interactive design agency, for thirteen years before Endava acquired it and he stayed on as Chief Digital Officer for nearly a decade, running North American and global industry P&Ls through Endava's global expansion and its 2018 NYSE IPO. He unpacks the inflection points that reshaped Nickelfish, what selling the company taught him about his own business, and what made a long post-acquisition integration actually work.Now at Apexon, an AI-first technology services firm, with over 5,000 employees across the USA, UK, India and Mexico, Justin talks through his first ninety days in the President seat, and how a company built out of four merged startups keeps design and user thinking at the center of an industry that has become AI- and engineering-led. He details Apexon's new AI Center of Excellence, its focus on enterprise and agentic AI architectures, and how AI is changing both client delivery and how he runs the commercial org.The conversation gets specific on the operator's craft: scaling teams in a consulting-led services business, hiring senior leaders who own outcomes instead of just executing, and how PE-backed growth differs from running a digital business inside a public company. Justin closes with what he'd tell someone earlier in their career trying to build something durable in digital.About Justin Marcucci:- https://www.linkedin.com/in/justin-marcucci-1a6ab533/- https://www.apexon.comAbout Federico RamalloFounder of Density Labs, the AI Engineering Partner for the mid-market, helping US companies ship AI to production, backed by a decade of shipping software with distributed engineering teams. Author of The Invisible Distance, the operating system for engineering leaders running teams across borders. Host of The PreVetted Podcast: 150+ conversations with VPs of Engineering, CTOs, and operators on what actually works.- 💼 https://www.linkedin.com/in/framallo/- 🌐 https://densitylabs.io- ✅ https://prevetted.ai🎙 PreVetted Podcast- 🎯 https://prevetted.ai/podcast- 🐦 https://x.com/PrevettedPod- 🔗 https://www.linkedin.com/company/prevetted-podcastTIMESTAMPS:0:00 Introduction2:30 What the President of Apexon actually does6:15 Starting Nickelfish and thirteen years running it12:40 Selling Nickelfish to Endava: the lessons18:05 Chief Digital Officer through Endava's IPO24:30 Moving to the Apexon President seat29:50 First ninety days and what surprised him34:20 Keeping design and UX central in an AI-led industry39:10 Scaling teams in a consulting-led services business43:35 Hiring senior leaders who own outcomes47:50 Using AI across delivery and the commercial org52:15 PE-backed growth vs running inside a public company55:40 Building a durable career in digital#DigitalEngineering #TechLeadership #ScalingTeams